Case Study

Enhancing Payment Solutions for Viu

Written by

John Doe

Published on

22nd January 2021

Introduction

Viu, a prominent over-the-top (OTT) video streaming provider headquartered in Hong Kong, is renowned for its extensive collection of premium content catering to a diverse audience across multiple countries. This case study delves into how Viu successfully upgraded its payment solutions in collaboration with BetterPay, aiming to streamline subscription payments and enhance user experience.

Company Background

Viu International Ltd, a subsidiary of the PCCW Media Group Company, operates Viu, offering a wide range of popular TV shows, movies, and original content. With a global audience base, Viu sought to optimize its payment gateway to facilitate seamless subscription fee collection.

Integration Objectives

Recognizing the need for a robust payment gateway, Viu partnered with BetterPay to achieve the following objectives:

Enable a smooth and convenient payment process for subscribers.
Connect swiftly and securely to online banking and e-wallet networks, particularly in Malaysia.
Streamline payment collection for monthly, quarterly, and annual subscriptions.
Enhance customer satisfaction by offering a reliable and efficient payment experience.

BetterPay's Solutions

BetterPay provided Viu with tailored solutions to address their payment challenges:

Standard Payment APIs
BetterPay's fast Standard Payment APIs facilitated seamless connectivity to Malaysia's online banking and e-wallet networks. Subscribers could conveniently make payments using their preferred platforms, eliminating manual processes and intermediaries.
Voucher Management
In addition to standard payment options, Viu integrated Betterpay’s Voucher Management capabilities, allowing subscribers to redeem vouchers and promotional codes for discounted subscription periods. This expanded payment flexibility enhanced customer engagement and loyalty.

Integration Process and Results

Viu and BetterPay collaborated closely throughout the integration process, ensuring a smooth transition and optimal user experience. The technical teams of both companies worked diligently to implement the payment solutions effectively.

The integration yielded significant benefits for Viu:

Key Results

The integration yielded significant benefits for Viu:

Seamless Payment Experience
Subscribers enjoyed a smooth and convenient payment process, leading to increased satisfaction and retention.
Efficient Connectivity
BetterPay's fast APIs enabled swift and secure connections to online banking and e-wallet networks, minimizing transaction delays.
Streamlined Subscription Payments
Viu successfully streamlined the collection of subscription fees, reducing administrative overhead and enhancing operational efficiency.
Enhanced Customer Satisfaction
By offering Betterpay’s diverse payment options, including vouchers and promotional codes, Viu improved customer engagement and loyalty.

Conclusion

Through its collaboration with BetterPay, Viu achieved its objectives of enhancing payment solutions and improving user experience. By leveraging BetterPay's Standard Payment APIs and integrating Voucher Management capabilities, Viu solidified its position as a leading OTT video streaming provider. Moving forward, Viu remains committed to innovation and customer-centricity, continuously striving to meet the evolving needs of its global audience.

“The content herein is prepared by BetterPay for informational purposes only and does not represent the views or opinions of, or endorsement by any entity referenced herein. All trademarks, logos and brand names are the property of their respective owners.”